SANTORINI PARK CHA-AM is administered by Ms. Nasvera Tantichirasakul, the progeny of Mr. Supoj Tantichirasakul, the owner of the Premium Outlet Cha-Am, with the position of Managing Director of Theme Plaza Development Company Limited, a subsidiary of the Pena Group Public Company Limited, which has successfully operated a variety of retail ventures across Thailand for over 30 years.
Pena started in the retail fashion business. We recognized that there were many types of retail with potential in the market. Hua Hin – Cha Am is a tourist destination, but to meet tourists’ requirements, there should also be some activities. Retail certainly means selling, but it is not only shopping. Thrill rides are the amusement that we have selected and added for the whole family. These are the tangible objects. For abstract ideas, marketing activities will be held continuously in the project. Atmosphere is very important; our concept relies on current trends of high technology. These days, people like to take and share photos online. So our concept here is that every inch of space should be beautiful for photography. Everybody would feel happy as a part of atmosphere, so we invested quite a lot on the architecture and sculpture.
The idea of bedecking buildings in blue as the Santorini style in Greece also came from Mr. Supoj. Though this land is not adjacent to the sea, Hua Hin-Cha Am is considered a city by the sea. So we thought of an island city which is famous and has its own character, and the answer is Santorini. This is because when we see the architecture of this island, we know where it is. Since Santorini is the island city, there must be water. That’s why there are many things here related to water, such as man-made waterfalls, dancing fountains, water balls for children, and green areas. The atmosphere inside is thus very enjoyable.